Paid Search & Performance Media
Demand on tap, measured to the dollar.
Paid media buys you attention immediately, which is its whole appeal and also its main risk. Spend without tracking and you are flying blind, paying for clicks you cannot connect to anything real. So we do the unglamorous part first: conversion tracking and attribution get built and tested before a single ad goes live. That way, when the budget starts moving, we can see what it actually produces rather than guessing from clicks alone.
The channels we run and when each one fits
Google Search catches people already looking for what you sell, which is why it usually earns its keep fastest. Performance Max extends that across Google’s inventory once the feed and creative are strong enough to support it. Meta and LinkedIn work differently. They interrupt rather than answer, so they suit demand you have to create, and in LinkedIn’s case, precise targeting by job role, seniority, and company. We recommend the mix that fits your goal and your margins, not the one that happens to spend the most.
Your accounts, your spend, our fee kept separate
The ad spend stays in your own Google Ads and Meta accounts. You keep full ownership and you see every dollar that goes out the door. Our management fee is separate from the spend, so we have no incentive to push your budget higher just to grow our own cut. If you ever decide to leave, the accounts, the campaigns, and their entire history go with you. Nothing is held hostage.
The learning phase is real, so we plan around it
The first few weeks of any campaign are mostly about gathering data. The platforms need a run of conversions before their algorithms optimize well, and early numbers are noisy and easy to overreact to. We resist the temptation to yank levers too soon and reset the learning back to zero. Once there is enough signal to trust, we optimize against real cost per lead, cutting what does not work and feeding more budget into what does.
We report cost per lead, not vanity metrics
Impressions and clicks are easy to show and mostly meaningless on their own. What matters is your cost per lead and cost per acquisition, and whether those numbers make sense against what a customer is worth to you. That is what our reporting leads with, in plain language, so you can decide alongside us whether a campaign deserves more budget or should be switched off. We would rather tell you a channel is not working and pause it than keep quietly spending your money to protect a retainer. Paid media only makes sense when the math works, and our job is to keep proving that it does or to be honest with you when it does not.
What you get
- Google Search & Performance Max
- Paid social (Meta, LinkedIn)
- Conversion tracking & attribution
- Landing-page & offer optimization
- Budget pacing & bid strategy
- Transparent performance reporting
Industries we do this for
The full stack
Frequently asked questions
How much should I budget for paid ads?
Budget splits into two parts: the ad spend that goes to Google or the platforms, and the management fee for running it. We scope the management side to the work involved, as a fixed fee or a retainer, and your ad spend stays in your own accounts where you control it. For spend itself, we start with enough to gather real conversion data in your market, then scale what works and cut what doesn't. We won't quote a magic number blind, since the right budget depends on your industry, margins, and cost per lead, and we'll model that with you before you commit.
How is paid media different from SEO for getting traffic?
Paid gets you in front of buyers immediately; SEO builds compounding traffic over months. With ads you can test messaging, offers, and keywords in days and know your cost per lead quickly, which is useful when you need results now or want data before investing in content. The catch is that traffic stops the moment you stop paying, while SEO keeps working. Most businesses do best running both: paid for speed and testing, organic for durable low-cost traffic. We'll tell you honestly where your money works hardest.
How do you track conversions and prove ROI?
We set up proper conversion tracking and attribution before spending real money, so we measure actual leads and sales, not just clicks. That means server-side tracking where it helps, clean event setup in Google Analytics, and offline conversion import when your sales close on the phone or in person. You see cost per lead and cost per acquisition, not vanity metrics like impressions. Attribution is never perfect across channels, and we're upfront about that, but you'll always know what your spend returns.
Where do my ad account and data live? Do I keep them?
In your own accounts, always. We run campaigns inside your Google Ads and Meta accounts, so you keep full ownership of the history, the audiences, and the data even if we part ways. This is the opposite of agencies that run your ads through their account and take the learnings with them when you leave. You get transparent reporting on what we spent and what it returned, and you can log in and verify it anytime. Your money, your accounts, your data.
How long until paid campaigns perform well?
The first 2 to 4 weeks are a learning phase where the platforms gather data and we test creative, audiences, and offers, so early numbers aren't the real picture. From there we optimize based on what converts, and performance usually stabilizes and improves over the following month or two. Quick wins happen, but a campaign that's been tuned on real conversion data beats a fresh one almost every time. We pace budget carefully at the start so you're not overspending before we know what works.
Let’s build something that performs.
Tell us where you are and where you want to go — we’ll come back with a plan, not a calendar invite.