Web Design & SEO in Walla Walla

Walla Walla is a wheat and onion town that became one of the country's most respected wine regions without losing the farm. The valley's wineries sit in four distinct places: the tasting rooms along Main Street downtown, the airport district where incubator wineries work out of old wartime buildings, the Southside estates toward the Blue Mountains, and the Oregon side around Milton-Freewater and The Rocks District. Whitman College, the hospital and the farms fill in the rest of the economy. The town is four hours from Seattle and nearly five from Portland, which means almost every visitor plans the trip weeks in advance, and the release weekends in spring, fall and December fill every room in the valley.

A visitor who is coming four hours for the weekend has a list before the car leaves the driveway. They search for the wines they like, look at the map, open six or seven winery sites and book tastings at the ones that show real hours, a real experience and a way to reserve. Wine club members do the same thing from their kitchens when the release email arrives. The wineries that are growing in Walla Walla are the ones that show up when that search happens and make the reservation or the order easy; the ones relying on foot traffic downtown get whatever is left after the itinerary is set.

A website built for a Walla Walla winery is the tasting room a visitor sees first. It carries the brand of the estate rather than a template, because the valley's reputation is built on distinct producers and a generic site reads as a generic wine. It takes reservations, runs the club and ships direct with compliance handled, so the sale does not depend on a visit. And it ranks for the searches that begin the trip, by varietal, by district and by release weekend, so the winery is on the list before the visitor arrives. Search and commerce work tie it to the valley, and the presence builds through the calendar.

In Walla Walla we build for the wineries and tasting rooms, from Main Street to the airport district to the Southside estates and the Oregon side of the valley, whose customers search from four hours away and decide the weekend before they book the room. Our writing for this valley covers winery tasting room search, and the same approach serves the inns and lodging that fill on release weekends, the restaurants downtown competing for the same visitors, the wine tour operators taking deposits online, and the farms and specialty food producers of the valley selling direct to customers who visited once and want to keep buying.