Web Design & SEO in Brooklyn

Brooklyn is two and a half million people and a business on every corner. Pizzerias from Williamsburg to Bay Ridge that have been open since the fifties compete with the ones that opened last spring, professional firms line Court Street and the towers of Downtown Brooklyn, makers fill Industry City and the Navy Yard, and the immigrant-owned businesses of Sunset Park, Brighton Beach and Borough Park serve customers in a dozen languages. Tens of thousands of freelancers and sole proprietors need someone to do their taxes. Competition is measured in blocks, not miles, and a customer in Greenpoint has no reason to travel to Bensonhurst for anything.

How Brooklyn chooses is a map result that changes every few blocks. The searcher on Fifth Avenue in Park Slope opens the phone, sees three pizzerias, reads the photographs and the last handful of reviews and orders from the one whose site took the order without a third-party app. The freelancer in Bushwick with a 1099 problem searches the question, not the firm, and hires the accountant whose site answered the New York City tax question plainly. Nobody searches the borough. They search their neighborhood and their problem, and a business that does not appear for that exact combination does not exist to them.

A website built for Brooklyn wins its own blocks. For a pizzeria that means a fast site with the menu, the hours and direct ordering, backed by local SEO that keeps the Google Business Profile complete and the photos current so it holds the map result in its own zip code. For an accounting firm it means content on the city-specific problems, the unincorporated business tax, the commercial rent tax, the rules for freelancers, that national sites answer badly and Google rewards locally. In both cases the site names the neighborhood, states exactly what the business does and for whom, and gets the customer to the order or the intake in one tap.

In Brooklyn we build for the pizzerias competing for the map result in their own zip code, from the old rooms in Bay Ridge and Midwood to the new ones in Bushwick, where the site has to carry the menu and take the order directly. We build for the accounting firms on Court Street and in Downtown Brooklyn winning the small business and freelancer clients who search their New York City tax problem before they search a firm name, and who hire the practice whose content answered it. Both sell in a market where the competition is on the next block and the decision is made on a phone.